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The Founders

Mi-rê, « bright future » in Korean, was created in 2015 by two women working in the cosmetic industry since forever.

Originally from two different continents, where beauty has different resources and rituals, Elizabeth Trémosa, an adopted Parisian, meets Miseong Kim, a Korean, and finds in her a soul sister, both professionally and personally.
Immediately, they decide to join forces and realize that by putting their aspirations and their knowledges together, they can create hybrid beauty products: cure make-up.
Elizabeth Tremosa
Expert in international development of cosmetic brands for more than 20 years, she has worked for prestigious brands such as Yves Saint Laurent Perfumes, Pierre Balmain and skincare brands such as Nuxe and Garancia. Passionate about art and beauty, she is always on the lookout for excellence.
Kim Miseong
Expert in R&D and creator of innovative and unique products, she is passionate about new beauty experiences from K-beauty and wants to make them accessible to women all around the world.