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THE CONCEPT

We master the art of magnifying women so that they feel beautiful, more confident and have a bright future.

Mi-rê was born from this quest for perfection combined with French sophistication. We offer women, innovative products, which sublimate the beauty of each at a glance, while simplifying beauty gestures. Combining cutting-edge cosmetic technologies and European-style beauty code. Mi-rê brings a perfectionist beauty ritual at our fingertips, often requiring dozens of products.

We have designed products to save time for women, real heroines of modern times while applying makeup. They want to be perfect on all fronts.

It’s not only make-up, it’s not only skincare, it’s both! Here is our innovative concept: Cure Make-Up.

HYBRID - 100% SKINCARE - 100% MAKE-UP - CURE MAKE-UP - K-BEAUTY

ABOUT SKINCARE
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The brand selects natural active ingredients with surprisingly effective skincare in the treasures of Korean nature, such as: The special extract of lotus flower used for thousands years for its medicinal properties, and active especially in the Bibi Nova and the Dual Contour Nova: It acts on the radiance and purity of the complexion and has a lightening capacity. It is anti-free radical and inhibits elastase to counter wrinkles formation.

The volcanic water of Jeju Island of South Korea particularly present in Bibi Nova : Full of oxygen, it facilitates the penetration of active ingredients and works synergistically with lotus extract to maintain optimal hydration on the surface of the skin and plump it. It also avoids bacterial growth

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ABOUT MAKE-UP

The products provide unprecedented textures to incredibly delicate materials for a perfect covering and a particularly natural and airy finish. They are combined with smart and technical packs that allow a great ease of use.