MI-RÊ, INNOVATIVE MAKE-UP-CARE
The Mirê make-up-in-care line celebrates the marriage of French elegance, powerful Korean ingredients and cutting-edge technology in multi-function, airy products that treat and enhance the natural beauty of all the skins in an inclusive way, in an all-in-one gesture.
A dose of confidence and positivity in your daily life!
THE STORY OF A MEETING
MIRÊ means "Bel Avenir" in Korean. The brand was born in 2015 from love at first sight between two women who have always worked in the cosmetics sector: Elizabeth Trémosa, an adopted Parisian, and Miseong Kim, a young South Korean.
Yet originating from two different continents where beauty is drawn from resources and rituals at the antipodes, the magic operates from their first meeting because they share the same human and professional values.
Immediately, they decide to join forces and realize that by pooling their aspirations and knowledge, they can give birth to hybrid and original beauty products that will meet the desires of tomorrow: makeup to protect the skin. external aggressions while enhancing it with a natural tinted veil.
One dreamed of creating natural-looking make-up, the other wanted to create sensory and high-performance treatments with plants rich in beauty secrets. They then merge their two dreams and thus create a refined make-up in particularly delicate colors and full of skincare active ingredients that will make your beauty ritual so unique.
Expert in the development of cosmetic brands at the'international for over 20 years, she has worked for prestigious brands such as Yves Saint Laurent Parfums, Pierre Balmain and skincare brands such as Nuxe or Garancia. Passionate about the'art and beauty, she is always at the'lookout for the'excellence and performance.
An expert in R&D and creator of innovative and unique products, she is passionate about high-tech and innovative beauty experiences stemming from K-beauty know-how and is committed to making them accessible to women around the world, by infusing them with a dose daily confidence and positivity.